LAUREL, Md. — To kick off the new year, the Drycleaning & Laundry Institute (DLI) will be offering a special one-hour webinar program on how drycleaners can plan their 2023 marketing efforts, as well as its usual networking opportunities throughout the month.
Dave Coyle, industry marketing coach with Maverick Drycleaners will present “Optimize Your Profits in 2023” to help members get the most out of their marketing efforts. This webinar will be held on Wednesday, Jan. 18, at 1 p.m. EST. It is free for DLI members.
In addition to providing regular virtual learning opportunities, DLI will continue to host weekly Peer-to-Peer Member Zoom meetings every Tuesday at 11:30 a.m. Eastern in January to bring members together.
“DLI believes in the value of peer-to-peer learning,” Scalco said. “Our weekly meetings are where DLI member cleaners share ideas and find ways to improve their businesses. Participants tell me they find these meetings very valuable, since both large and small operators share their experiences and learn from each other,” she said.
All webinars presented by DLI are archived in the Members Only section of DLIonline.org, where members can find links several dozen recordings of previous programs. DLI began building its On-Demand Webinar Library in March 202o. Programs archived in the library cover the following categories and subtopics:
- Shoe Repair
- Wedding Gowns
- Floor Mats
- Drycleaning Machines
- General Maintenance
- Business Strategies
- Customer Service
- Team Building
- 19 Presentations on Various Topics with Dave Coyle of Maverick Drycleaners
- 15 Additional Marketing Webinars Covering General Topics
- Winter Coats and Comforters
- Handling Linen Garments
- Pants and Coats Finishing Techniques
- Finishing Techniques for Golf Shirts, Shorts, and Neckties
- Bleaching/Color Loss
- Delicate Fabrics
- Stain Removal Procedures in English and Spanish
Business Sales & Acquisitions
- Business Acquisitions
- Lease Negotiation
For more information, visit DLI’s website.
Have a question or comment? E-mail our editor Dave Davis at [email protected].