LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) recently announced its online offerings for July, with customer service and marketing ideas taking the center stage.
On July 16, the organization will host “Ultimate Leverage: Sell One to Many Instead of One to One,” a webinar presented by Dave Coyle of Maverick Drycleaners. The one-hour event will be conducted via Zoom at 1 p.m. Eastern.
DLI will also host a two-day virtual workshop, “Customer Service Superstars,” on July 29 and 31, from 1 to 3 p.m. Eastern each day. Jen Whitmarsh with The Route Pros and Snappy Dry Cleaning will present the course and cover topics including:
- Building the skills and mindset needed to create unforgettable customer experiences, foster loyalty and drive success.
- Effective communication techniques.
- Problem-solving strategies.
- Tools to handle challenging situations with confidence and grace.
- Knowledge and techniques to exceed expectations, delight customers and shine in every interaction.
The sessions are not recorded and must be attended live. For more information, including cost and how to register, visit DLIonline.org/Education#vcust or call 800-638-2627.
On July 17, at 1 p.m. Eastern, DLI will conduct its monthly Marketing Masterclass, which will explore innovative and successful marketing practices designed to expand customer bases and boost business performance. Sessions begin with a presentation from an industry professional and close with a question-and-answer session.
Recent sessions have included “How to Apply Social Media Best Practices,” with Shaquille Pariag of Clairvoyance; “How to Win Corporate Accounts: Expanding into B2B Relationships,” with James Peuster of The Route Pros; and “How to Gauge the Success of Your Social Media Program,” with Tony Hadad of SMRT Systems.
DLI also has peer networking meetings every Tuesday, beginning at 11:30 a.m. Eastern. These meetings offer a platform for members to share experiences, challenges and creative solutions in a supportive environment, the group says.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
