A Research Paper from the Editors of American Drycleaner

Compiled from interviews with more than 15 industry leaders, this 34-page guide provides dry cleaners with practical strategies for adapting customer service to meet today's challenges — from serving Gen Z to implementing technology without losing the human touch.

Covers team building, feedback systems, multi-location consistency, and building loyalty in an industry transformed by changing work patterns and customer expectations.

A 116-page, comprehensive, practical guide to textiles and problem garments—as well as everyday items—and how to handle them, from reception at the counter through spotting, cleaning and finishing, with an emphasis on the role of the spotter.

Those familiar with marketing only as consumers might think that it's something only large companies with lots of money to spend should pursue. But you don't have to be a huge multinational corporation to be able to build your business with a marketing plan.

Drycleaners are familiar with the power of an “ecofriendly” message. Indeed, many operators were at the forefront of the movement, fighting poor publicity stemming from perc use. Some switched solvents, thinking that using something other than perc would improve their standing in the consumer consciousness.