You are here

Webinar: Using Hashtags to Get Your Point Across

DLI offers learning opportunity for more effective online marketing messages

LAUREL, Md. — Dry cleaners who want to connect with their customers online need to make use of all the tools available to them, and this includes hashtags for #success.

The live webinar program offered by the Drycleaning & Laundry Institute (DLI) for February will be “Using Hashtags for Maximum Impact.” The webinar, conducted by Rechelle Balanzat, of Juliette in New York City, will delve into the uses of this social media tool to elevate your messages and connect with your target audience more effectively.

The one-hour webinar, free to DLI members, will take place on Wednesday, Feb. 22, and will start at 1 p.m. EST.

Peer-to-Peer Opportunities

In addition to providing regular virtual learning opportunities, DLI will continue to host weekly Peer-to-Peer Member Zoom meetings every Tuesday at 11:30 a.m. Eastern in January to bring members together. 

“DLI believes in the value of peer-to-peer learning,” Scalco said. “Our weekly meetings are where DLI member cleaners share ideas and find ways to improve their businesses. Participants tell me they find these meetings very valuable, since both large and small operators share their experiences and learn from each other,” she said.

Webinar Archive

All webinars presented by DLI are archived in the Members Only section of, where members can find links several dozen recordings of previous programs. DLI began building its On-Demand Webinar Library in March 202o. Programs archived in the library cover the following categories and subtopics:


  • Lockers 
  • Restoration
  • Routes
  • Shoe Repair
  • Wash-Dry-Fold
  • Wedding Gowns
  • Tailoring
  • Floor Mats


  • Boilers
  • Drycleaning Machines
  • General Maintenance


  • Business Strategies
  • Customer Service
  • Cybersecurity
  • Hiring
  • OSHA
  • Sustainability
  • Team Building


  • 19 Presentations on Various Topics with Dave Coyle of Maverick Drycleaners
  • 15 Additional Marketing Webinars Covering General Topics


  • Sweaters
  • Velvet
  • Winter Coats and Comforters
  • Handling Linen Garments


  • Pants and Coats Finishing Techniques
  • Finishing Techniques for Golf Shirts, Shorts, and Neckties

Stain Removal

  • Bleaching/Color Loss
  • Delicate Fabrics
  • Stain Removal Procedures in English and Spanish

Business Sales & Acquisitions

  • Business Acquisitions
  • Lease Negotiation


For more information, visit DLI’s website.


The article, Webinars to Offer Retirement Plan Info and Lessons from Clean 2022

Have a question or comment? E-mail our editor Dave Davis at [email protected].