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DLI Webinar: Getting Past the Summer Doldrums

July online programs to offer ideas on business generation, marketing

LAUREL, Md. — Summer months can lead to a slowdown in business for dry cleaners. To combat this, the Drycleaning & Laundry Institute will be offering a webinar to offer fresh ideas to boost business during the dog days of summer as one of its online offerings in July. 

In addition to this, there will also be a marketing roundtable discussion and virtual sessions to welcome new members, along with DLI’s regular weekly peer-to-peer meetings where cleaners can offer ideas and ways to overcome challenges other members are facing.

Upcoming Educational Programs

DLI presents the following virtual training schedule for July 2023:

  • July 5 — New DLI Member Virtual Welcome Reception and Orientation 
  • July 19 — DLI Virtual Education Session
    Subscriptions: The Key to Thrive During the Slow Summer Months with Industry Marketing Coach Dave Coyle of Maverick Drycleaners
  • July 19 — Marketing Lab Virtual Roundtable Discussion

In-Person Training

DLI will also offer two in-person courses this July and August at its School of Drycleaning Technology in Laurel, Maryland. Thousands of graduates have completed DLI’s courses since the school’s founding in 1927. The courses offer hands-on drycleaning instruction, including understanding the drycleaning process, stain removal, finishing, fibers and fabrics, and much more. 

  • July 17-21 — Introduction to Drycleaning Course
  • July 24-Aug. 5 — Advanced Drycleaning Course

Regional Association Events

In addition to DLI’s virtual events and meetings, The Southwestern Drycleaners Association, one of DLI’s 13 affiliated international and regional associations, offers a seminar with James Peuster of the Route Pros. 

  • July 28–30 — Southwestern Drycleaners Association
    Membership Meeting and Seminar: “It’s Time to Get Serious About Wash-Dry-Fold“ with James Peuster of the Route Pros
  • Aug, 4-6 — Mid-West Drycleaning & Laundry Institute — Facing the Future Together Annual Convention
    French Lick Springs, French Lick Indiana

 For more information about any of these events, visit the DLI website.

DLI Webinar: Getting Past the Summer Doldrums

Have a question or comment? E-mail our editor Dave Davis at [email protected].