LAUREL, Md. — Summer months can lead to a slowdown in business for dry cleaners. To combat this, the Drycleaning & Laundry Institute will be offering a webinar to offer fresh ideas to boost business during the dog days of summer as one of its online offerings in July.
In addition to this, there will also be a marketing roundtable discussion and virtual sessions to welcome new members, along with DLI’s regular weekly peer-to-peer meetings where cleaners can offer ideas and ways to overcome challenges other members are facing.
Upcoming Educational Programs
DLI presents the following virtual training schedule for July 2023:
- July 5 — New DLI Member Virtual Welcome Reception and Orientation
- July 19 — DLI Virtual Education Session
Subscriptions: The Key to Thrive During the Slow Summer Months with Industry Marketing Coach Dave Coyle of Maverick Drycleaners
- July 19 — Marketing Lab Virtual Roundtable Discussion
DLI will also offer two in-person courses this July and August at its School of Drycleaning Technology in Laurel, Maryland. Thousands of graduates have completed DLI’s courses since the school’s founding in 1927. The courses offer hands-on drycleaning instruction, including understanding the drycleaning process, stain removal, finishing, fibers and fabrics, and much more.
- July 17-21 — Introduction to Drycleaning Course
- July 24-Aug. 5 — Advanced Drycleaning Course
Regional Association Events
In addition to DLI’s virtual events and meetings, The Southwestern Drycleaners Association, one of DLI’s 13 affiliated international and regional associations, offers a seminar with James Peuster of the Route Pros.
- July 28–30 — Southwestern Drycleaners Association
Membership Meeting and Seminar: “It’s Time to Get Serious About Wash-Dry-Fold“ with James Peuster of the Route Pros
- Aug, 4-6 — Mid-West Drycleaning & Laundry Institute — Facing the Future Together Annual Convention
French Lick Springs, French Lick Indiana
For more information about any of these events, visit the DLI website.
Have a question or comment? E-mail our editor Dave Davis at [email protected].