LAUREL, Md. –— The Drycleaning & Laundry Institute (DLI) has announced its September offerings, ranging from ideas about using artificial intelligence to virtual stain removal classes and more.
Artificial Intelligence Webinar
On Wednesday, Sept. 11, DLI will host “Video and AI Marketing for Drycleaners” with host and marketing expert Brian Rashid.
Rashid is an international keynote speaker, the CEO & Founder of Brian Rashid Global, and a contributing writer for Forbes Magazine.
The webinar will take place via Zoom at 1 p.m. Eastern.
DLI has produced more than 150 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.
Introduction to Dry Cleaning and Advanced Dry Cleaning
The deadline to register for DLI’s Fall 2024 Courses is September 20. DLI’s Introduction to Drycleaning and Advanced Drycleaning Courses run October 6 – 10 and October 13 – 25. Discounted rates are available for students enrolling in both courses. The courses cover a comprehensive approach to all aspects of operating a successful drycleaning business with an emphasis on production standards, achievable goals, and delivering quality.
Hands-on courses are held on-site at DLI’s School of Drycleaning Technology where students practice on state-of-the-art equipment in the school’s Practical Instruction Area.
Visit DLIonline.org/Education for complete course descriptions.
Other Offerings
In addition to the live presentation on service levels, DLI’s Marketing Lab will bring cleaners together on Wednesday, Sept. 18 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy, and the use of additional services. This month’s topic is: “How do you use social media to effectively communicate with customers?” Members will share sample marketing pieces.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
