LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) recently announced its schedule of virtual and in-person offerings for July, offering opportunities for industry professionals to learn and connect.
A Deep Dive into Five Favorite Marketing Tactics
DLI's monthly featured webinar will take place on Wednesday, July 15, at 1 p.m. Eastern. Dave Coyle of Mavericks Drycleaners will walk participants through a series of marketing approaches designed to bring in more business, sharing what works and why. The webinar is free for DLI members, and an on-demand video will be available afterward for those who could not attend live or wish to review the presentation.
Virtual Open House
DLI is also inviting all drycleaners to a Virtual Open House on Wednesday, July 1, at 3 p.m. Eastern. Attendees will get a guided look at the tools, training and expert support DLI members use to address plant and counter challenges, from stain removal and production efficiency to customer communication and cost-saving resources. For more information or to register, visit tinyurl.com/DLI-Open-House.
Maintenance Masterclass
DLI's next Maintenance Masterclass will take place on Thursday, July 2, at 1 p.m. Eastern. The series helps drycleaners reduce downtime, prevent breakdowns and keep plants operating efficiently. Each live session features brief presentations from supplier and manufacturer experts, followed by a group discussion.
Marketing Masterclass
DLI's ongoing Marketing Masterclass will meet on Thursday, July 16, from 2 to 3 p.m. Eastern. The session presents a forum for members to learn about strategies and tactics that sell drycleaning services, with guest speakers sharing their knowledge and experience. Participants are invited to ask questions and vote on the next month's topic.
August Course Registration Deadlines
The registration deadline for DLI's Virtual Advanced Stain Removal Course is Tuesday, July 21. The four-day course runs August 11, 13, 18 and 20, and is designed for those with basic stain removal knowledge looking to deepen their expertise. The course combines live lectures, videos and hands-on activities.
The registration deadline for DLI's Spanish-language Virtual Basic Stain Removal Course is Tuesday, July 28. That four-day course runs August 18, 20, 25 and 27, and will be taught by Gina Hernandez of Ortega Cleaners in San Juan Capistrano, California. For more information on either course, visit DLIonline.org/Education.
Weekly Peer Networking Meetings
Each Tuesday at 11:30 a.m. Eastern, DLI offers peer-to-peer meetings where members can share challenges, exchange ideas and learn from fellow operators. For more information, visit DLIonline.org/Membership or call 800-638-2627.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
