LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) recently released its schedule of continuing educational opportunities for July, which includes a webinar on targeting high-value clients, alone with online and in-person classes and more.
Landing the Big Fish
This month’s webinar for DLI members is “How to Target High Value Clients.”
The presentation will be given by Dave Coyle of Maverick Drycleaners, and will take place on Wednesday, July 17 at 1 p.m. Eastern.
DLI notes that, since offering live monthly webinar programs five years ago, it has produced more than 150 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. It also notes that full access to the recordings and live presentations is available for all DLI members.
Virtual Stain Removal Course
DLI’s Virtual Stain Removal Course offers drycleaners the opportunity to train staff without time away from the business and extra travel expenses. The seven-day course is a mix of live lectures, videos, and hands-on activities. Classes are given in English and progress is monitored by a series of quizzes and exercises with a final exam.
The next course will be offered from July 9 to 30 from 1 to 3 p.m. Eastern.
This course covers:
- Removing coffee, ink, grease and other stains from clothing.
- Identifying cotton, silk, polyester, and other fabrics.
- Using bleaches without damaging the fabric color.
- Using specialty products such as digesters, amyl acetate, and acetone in stain removal.
- Identifying fibers and fabric construction.
A minimum of 70% cumulative grade is required to pass the course. DLI School of Drycleanng Technology presents certificates to all passing students.
2024 West Coast Stain Removal Course
Featuring five days of live online training and one day of hands-on training onsite at U.S. Western Multitech in Anaheim, California, this course is designed to bring owners and staff up to speed quickly. Students will learn how to:
- Remove ink, grease, and other stains
- Use bleaches without damaging fabric color
- Use digesters and other specialty products
- Identify various fabric constructions
- Remove actual stains on stain removal boards donated by Sankosha
The online sessions run for two hours each on July 24, 29, 31, August 5 and 7. Students must attend all five of the online sessions before choosing August 14 or 15 for their live in-person training day in Anaheim.
Additional Virtual Programs
In addition to the live presentation on service levels, DLI will host its monthly Membership Orientation program July 3. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.
DLI’s Marketing Lab will bring cleaners together July 17 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.
- July 3 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation — All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.
- July 17 – 3 p.m. Eastern: DLI’s Marketing Lab — All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you use social media to effectively communicate with customers?” Members will share sample marketing pieces.
For more information on any of these classes and presentations, visit the DLI website.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
