CINCINNATI — Tide Services, a subsidiary of Procter & Gamble, has bolstered its franchise development team with new hires to supporting its goal of becoming the top provider of on-demand laundry services, the company says.
Joining the team in the second half of 2023 were:
- Lawrence Brown, senior vice president, franchising & development — Brown brings more than a decade of executive leadership and development experience, Tide says, including his role as chief development officer at Fat Tuesday, where he spearheaded significant capital investments and opened around 40 stores in two years. He also served as vice president of business development americas at Restaurant Brands International, managing the expansion of Burger King across the Americas.
- Ryan Stuckenberg, director of construction — Stuckenburg’s background, Tide reports, is in construction and project management, having overseen more than $200 million in projects annually for Luxottica stores across North America. His strategic approach to construction management and cost reduction has consistently delivered outstanding results, the company adds.
- Emilie DeBonadonna, director of real estate — DeBonadonna brings expertise in real estate development and strategic planning from her previous role as Senior Manager of Development for Burger King, Tide says, adding that her skills in market analysis, site acquisition and lease negotiations will support Tide Services’ expansion goals.
These new hires join Director of Franchise Development Emily Schneider, a five-year veteran of Tide Services who the company says has played a pivotal role in the franchise’s growth and success.
Since joining Tide Services, Brown, Stuckenburg and DeBonadonna have become pivotal to the brand’s growth strategy, the company says, stating that their efforts in converting existing dry cleaning locations and planning the opening of hundreds of new Tide Laundromat and Tide Cleaners sites over the next two years are accelerating the company’s expansion.
Tide Services’ “roll-up” consolidation strategy, the company says, capitalizes on the fragmented dry-cleaning and laundromat industries, strengthening and expanding the iconic Tide brand by building new organic locations and offering successful operators an opportunity to sell.
“Our team’s combined expertise is driving Tide Cleaners and Tide Laundromat to new heights,” says Andrew Gibson, CEO of Tide Services. “Alongside Emily Schneider, the team is crucial to our ambitious expansion plans and our goal of becoming the leading brand in the industry.”
Looking ahead, Tide Services states that it is targeting major national markets while enhancing its presence in existing ones, adding that the franchise development team is actively seeking well-capitalized multi-unit operators to join the Tide Services network.
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