NAPLES, Fla. — Martinizing Cleaners recently expanded in the greater Green Bay, Wisconsin, area after purchasing Lindeman’s Cleaning, a 70-year-old company, through its “Clean Exit” program.
Martinizing Cleaners rebranded and updated the stores and partnered with new franchisees Cory and Trisha Spice. The existing leadership and staff of the former Lindeman’s locations will remain with Martinizing.
Clean Brands, which owns Martinizing Cleaners, created the “Clean Exit” program to provide existing, unaffiliated drycleaning and laundromat owners with a seamless exit strategy, the company says.
After acquiring existing companies, Clean Brands makes upgrades, including Martinizing branding, delivery vehicles, signage, integrating GreenEarth Cleaning solutions, and updating systems and technology, along with improving lighting, flooring and other cosmetic enhancements.
Franchisee Cory Spice is a CPA and Green Bay native who has been a leader or owner of several regional companies in a variety of industries. Trisha Spice also grew up in the area and is an artist who sells her work in Brown and Door counties.
They are already committed to serving their Green Bay community, the company says, as Trisha frequently donates her art to local nonprofits, and Cory has served on multiple boards of directors for local organizations.
“Lindeman’s Cleaning has been a trusted part of the Green Bay community for more than 70 years, and it’s a name that many residents have grown to love,” says Cory Spice. “We’re thrilled to carry forward that legacy while strengthening it with the power and reputation of the Martinizing brand, and at the same time embracing the future of garment care with modern, eco-friendly solutions.”
“This was one of our first acquisitions after launching the Clean Exit program, and it represents exactly why we created it,” says Joseph Hebeka, vice president of franchise re-development for Clean Brands. “I am beyond grateful that I had the opportunity to help Cory and Trisha transition these locations over to Martinizing Cleaners while still preserving the legacy and hard work that Lindeman’s Cleaning had put in.”
Have a question or comment? E-mail our editor Dave Davis at [email protected].
