CINCINNATI — Tide Services has acquired and rebranded four former Flair Cleaners locations in the Los Angeles area, strengthening its plans to establish a coast-to-coast footprint for its stores, the company says.
Jon and Megan Mut of Clean Rock Ventures own and operate the newly branded stores located in Santa Monica, Redondo Beach, Studio City and Valencia.
This marks Tide Cleaners’ first entry into Southern California, the company says, adding that the acquisition is part of a larger wave of strategic market growth that also includes multi-unit expansions in Florida, Texas and the Midwest.
“With this acquisition, we are modernizing legacy dry cleaners, investing in local ownership and building a stronger nationwide network,” says Andy Gibson, president and CEO of Tide Services. “From the Muts’ leadership in Los Angeles to our multi-unit operators in Florida, this growth reflects our strategy of combining local roots with the strength of the Tide brand.”
The Muts are longtime residents of California’s San Fernando Valley and graduates of California State University Northridge. They bring a strong record of community engagement, Tide Services says, including post-hurricane Katrina recovery work with Habitat for Humanity.
“People expect more from their cleaners, and they should,” says Jon Mut. “We’re focused on quality, convenience and care, and our goal is to deliver an experience that customers can feel good about.”
“We’ve built our lives and careers here in California, so opening stores in the neighborhoods we call home is deeply meaningful to us,” adds Megan Mut.
The Los Angeles acquisition, Tide Services says, complements a significant expansion in Florida, where franchisee group Consolidated Cleaners Inc. & Consolidated Laundromats LLC (CCI & CLL) is adding 14 new Tide Cleaners locations in Palm Beach, Broward and Miami-Dade counties, bringing their total to 33 in the state.
The group is also introducing the Tide Laundromat concept with five units in Broward County and plans for additional locations in Miami-Dade.
These expansions are part of Tide Services’ broader growth strategy, the company says, which has pushed its combined Tide Cleaners and Tide Laundromat footprint past 200 locations nationwide. Recent development agreements and acquisitions have strengthened the brand’s presence in Illinois, Ohio, Michigan, Texas and Maryland.
Many independent drycleaning operators are reaching retirement age, leading to a wave of acquisitions and consolidations, Tide Services says.
It is working to reshape the landscape by acquiring legacy businesses, modernizing their operations, and adding technology-driven laundromats to create multi-service hubs.
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