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Greenwood Named Martinizing VP of Franchising

Brings several years of experience in the franchise development field

NAPLES, Fla. — Clean Brands recently named Brent Greenwood as vice president of franchising for Martinizing Cleaners. Greenwood took on the role in January 2024.

As vice president of franchising, the company reports that Greenwood will lead efforts to recruit new Martinizing Cleaners franchise owners in the U.S. and abroad. That initiative includes the acquisition of independent dry cleaners to be converted to Martinizing locations as well as the development of new plants, satellite locations, and delivery territories.

“We are delighted to have Brent in this role,” says Kevin Dubois, CEO of Clean Brands. “His nearly two decades in franchising make him an invaluable asset as we continue to sell Martinizing franchises throughout the US and internationally.”

Brent Greenwood began his franchise development career in 2007 as the regional director for a master owner of a national commercial cleaning franchise. In 2008, he joined Firehouse Subs as the director of development. Over the next 15 years, Brent took the lead in growing Firehouse Subs from about 350 locations in the southeast to nearly 1,300 locations in the U.S. and Canada. Most recently, he was the director of franchise development and franchise owner (with his wife April) for We Sell Restaurants. 

“I’m so pleased to be joining the Martinizing team as we celebrate our 75th year in business by having the best year ever,” says Greenwood. “With the world returning to ‘normal’ after the Pandemic, the time is right for people interested in purchasing a cleaning franchise with the name recognition of Martinizing Cleaners. The Pandemic led many independent dry cleaners to sell or retire. With the resources Martinizing can offer, prospects can buy a franchise with a set location and customer base already there. I’m feeling very fortunate for this opportunity at this point in time.”  

Greenwood named Martinizing VP of Franchising

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