NAPLES, Fla. — Martinizing® Cleaners, the oldest dry cleaning franchised brand, recently celebrated its 75th anniversary, during which it unveiled an updated logo to reflect the brand’s longevity.
The company was founded by Henry Martin in 1949 in Buffalo, New York. Within five years, Martinizing Cleaners began franchising and grew its footprint into Europe. The company now has more than 350 locations in seven countries including the U.S., Canada, Ecuador, Hong Kong, Indonesia, Japan and Peru.
“Celebrating 75 years of franchising the Martinizing brand showcases the remarkable collaboration between our franchise owners and corporate team over the years,” says Kevin DuBois, CEO of Clean Brands™ LLC, franchisor of Martinizing Cleaners. “We remain leaders in redefining ‘The Future of Garment Care™,’ adapting to generations of evolving customers. We are thrilled about our prospects for the next generation of garment care customers, leveraging advanced technology and the exclusive GreenEarth® cleaning solution, the world's only 100% environmentally friendly drycleaning solution. That, coupled with our convenient pickup and delivery service for wash and fold and dry cleaning garments, presents an exciting opportunity for our brand.”
Clean Brands purchased Martinizing Cleaners in 2021. The company also owns Lapels Cleaners, 1-800-DryClean, Pressed4Time, Dry Cleaning Station and Bizziebox.
“Martinizing Cleaners has defined our industry since its inception, but at the same time we have constantly evolved,” says DuBois, “While the clothes we wear and our cleaning needs may have changed, our dedication to service has not. Our clients benefit from the utilization of our GreenEarth® Cleaning solution, the world’s most recognized eco-friendly cleaning process. We have also evolved in today’s work-from-home environment that has allowed us to expand our delivery service options.”
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