NEW YORK — The National Cleaners Association (NCA) recently announced the appointment of Dawn Hargrove-Avery as the organization's new executive director. Hargrove-Avery had served as director of digital marketing and media and was named interim executive director after the passing of former director Nora Nealis.
Hargrove-Avery brings “a rich blend of industry knowledge, digital/content marketing expertise, and a forward-thinking approach to leadership,” the NCA says in the statement announcing her appointment.
Since officially joining the NCA in May 2010, Hargrove-Avery has been instrumental in revolutionizing the association's digital marketing strategies, enhancing member engagement, and driving significant growth, the organization states. Her strategies have not only increased the NCA's visibility but have also fostered a sense of community and collaboration among members.
In her new role, Hargrove-Avery says she aims to leverage the latest advancements in AI and digital tools to further innovate the association's services and offerings. “Her approach to leadership is characterized by a blend of professionalism, approachability, and a laid-back style that encourages open communication and teamwork,” the NCA says.
"I am deeply honored to lead the NCA and build upon the strong foundation we have in place," says Hargrove-Avery. "The future of the drycleaning industry is bright, and I am committed to introducing innovative solutions that will benefit our members and the industry at large. Together, we will navigate the challenges ahead and seize the opportunities that lie ahead in this new era of dry cleaning."
Hargrove-Avery journey in the drycleaning industry began in her teenage years, the NCA’s announcement says, working in her mother's drycleaning business.
“This early experience instilled in her a profound understanding of the industry's challenges and opportunities,” the NCA says. “Her educational background includes a bachelor of science in technical management, along with certifications in social media, content management, and AI certifications, equipping her with a broad skill set that spans both traditional business management and the digital domain.”
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