LAS VEGAS — Al Phillips the Cleaner and its sister brand, Thrift DLux, recently rebranded as Al Phillips Cleaners. This move, the company says, marks its evolution toward a more streamlined, tech-driven customer experience.
The flagship of the transformation, the company says, is the launch of semi-autonomous stores offering around-the-clock access.
Using retail robotics, customers can now check in on an intuitive touch screen, after which the system uses a combination of computers, scanners, and mechanical conveyors to locate and retrieve their orders on demand.
Using their cell phone number and a credit card, customers can drop off or pick up garments at any time, 365 days a year, the company says.
“This technology redefines convenience in garment care, and does it without compromising our service standards,” says Justin Koh, CEO of the company’s operating entity, Advent Cleaners LLC, and the executive chairman of its parent company, Timeless Cleaners, Inc.
“Our customers are already embracing the freedom of around-the-clock access,” says Nick Gausling, Al Phillips Cleaners chief operating and financial officer. “Soon, nearly every Las Vegas resident will be minutes away from world-class garment care, day or night.”
The company, which has provided garment care services to the Las Vegas valley since 1964, has installed the new systems and opened up 24/7 access at its stores on Farm Road, South Durango and Horizon Ridge, with a fourth slated this year at its high-volume Anthem location.
Nearly all existing stores will be converted by 2027, the company says, with new locations planned to expand the company’s presence across Greater Las Vegas.
“There are multiple parts of the valley where we’ll increase our retail footprint, especially in the south and northwest,” says Gausling. “Drycleaning and laundry services are a very location-centric business, and we’re looking to invest into growing neighborhoods.”
The rebrand to Al Phillips Cleaners will roll out in phases as stores are upgraded. It includes a new logo, a new web domain at drycleaner.vegas, and an upcoming overhaul of the company’s digital presence, including social media and a refreshed website.
“This rebrand reflects the integration of cutting-edge technology into the Al Phillips Cleaners experience, aligning with the modern, on-demand lifestyle of our customers,” says Koh.
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