CINCINNATI — Tide Services, a subsidiary of Procter & Gamble, expanded its Tide Cleaners and Tide Laundromat footprint throughout 2025 using a combination of multi-unit development agreements, targeted acquisitions and strategic conversions.

Rather than prioritizing ground-up development, the company reports it focused on acquiring existing neighborhood businesses, retaining their teams and customer bases, and upgrading operational systems. Tide Services designed the approach to position the brand for accelerated growth in 2026.

“Laundry and garment care don’t go out of style, and they don’t disappear in tough cycles,” says Andy Gibson, president and CEO of Tide Services. “In 2025, we leaned into that reality by backing strong operators and modernizing legacy businesses without disrupting the communities they serve.”

In November/December 2025, Tide Services acquired and converted 15 drycleaning locations in 30 days across Florida and Ohio. The deals included seven Widmer’s Cleaners locations in the Cincinnati metro area and eight Crest Cleaners & Laundry locations along Florida’s Space Coast.

Those moves capped a year of expansion that included the acquisition and conversion of four Flair Cleaners locations in Los Angeles, which marked Tide Cleaners’ entry into Southern California. In each case, the company retained existing staff and customer bases while folding operations into the Tide Cleaners platform.

Other notable developments in 2025 included a 50-unit Tide Laundromat development agreement with CMG Companies covering markets in Texas and New Mexico; an 18-unit Tide Cleaners commitment spanning all five New York City boroughs from multi-brand operator Barry Dubin, bringing his total Tide portfolio to 75 locations; and a new franchise agreement in Dayton, Ohio, with Nikki Shah through Tide’s Women’s Incentive Program.

The company also made several leadership changes, promoting Mike Trozzo to vice president of product and innovation, Macayla Porter to vice president of growth and support, and Emily Schneider to vice president of franchise development.

New stores also opened during 2025 in Chicago, Miami, Orlando, Nashville, Michigan and Maryland. The company says it plans to continue scaling across key markets this year.

“We’re building an essential-service platform that works for everyone across the franchise system, from operators to employees to customers,” Gibson says.