OSHKOSH, Wis. — Continental Laundry Solutions reports it has promoted Kim Foxcroft to director of marketing. 

In her new role, Foxcroft takes the helm of Continental’s marketing strategy and brand direction, the company says, and is responsible for driving integrated marketing and communication initiatives that expand Continental’s market presence, strengthen customer engagement and fuel continued business growth.

Foxcroft leads a team of writers, designers and digital marketing professionals, manages the department’s budget and serves on the company’s Executive Committee, where she will help shape corporate priorities and long-term business strategy.

“Through her nine years with Continental, Kim has risen as one of the company’s most key contributors, leading Continental Creative Services (CCS) and now assuming responsibility for a marketing department poised for growth,” says company President Mike Floyd. “She’s earned her way to a senior leadership position using grace, intelligence and creativity.”

Foxcroft, who joined Continental in 2016 as Continental Creative Services manager, brings nearly three decades of experience in graphic design, advertising and marketing to her new post. At CCS, she guided creative planning and production for targeted campaigns, worked closely with distributors and customers, spearheaded development of digital tools and websites, and more.

“I look forward to growing our department to support the company’s expanding product lines and brands and am grateful for the opportunity to help shape Continental’s future,” she says.