OSHKOSH, Wis. — Continental Laundry Solutions has recently added four team members to support customer care, accounting and training initiatives: Cori Baier as equipment order processing specialist; Jessica DesRochers as instructional designer; Joe Rollar as head of technical learning; and Ethan Whitney as accounts receivable/billing specialist.

“The addition of Cori, Jessica, Joe and Ethan strengthens our ability to serve customers and expand training,” said President Mike Floyd. “We’re excited to have them on board and look forward to their impact as we continue to grow.”

Baier, who joins Continental as an equipment order processing specialist, fosters strong relationships with customers, the company says, and is a key liaison between Continental staff and distributors. On a daily basis, Baier processes customer equipment orders, responds to customer inquiries and provides order follow-up and tracking. She joins Continental with 10 years of customer care experience.

DesRochers brings a solid background in technical education and user-centered design to her role as instructional designer, the company says. A licensed educator with nearly two decades of experience in curriculum development and digital media, she specializes in translating complex subject matter into accessible, high-impact learning content. At Continental, she oversees the development of learning materials within the corporate management system and provides strategic design support to ensure visual consistency across the brand's educational and marketing platforms. She holds a bachelor’s degree in education from Brevard College, in Brevard, N.C.

Rollar, who joins Continental as head of technical learning, leads the company’s national technician training strategy, including qualification standards and academy development initiatives. Rollar oversees curriculum design, instructor development and assessment strategy and is charged with implementing competency validation systems aligned with field performance metrics. Rollar holds a bachelor’s degree in business administration and management from the University of North Carolina at Greensboro.

Whitney brings two years of finance experience to his role as accounts receivable/billing specialist. In this position, he prepares and distributes accurate, timely invoices for Continental products and services, the company says, helping to ensure efficient billing operations and strong customer relationships. Supporting multiple departments, Whitney collaborates closely with team members to maintain precise accounts receivable records and uphold financial accuracy across the organization. He earned his bachelor’s degree in business administration from the University of Wisconsin–Platteville.