LEANDER, Tex. — After decades of the Southwest Drycleaners Association (SDA) logo displaying its cowboy hat, the Board of Directors for the SDA has decided step into a fresh new look.
“Our organization is now home to twelve states and we want to not only update our look, but also illustrate our expanded region,” says SDA President Erika Paine, noting that the SDA region includes Arizona, Arkansas, Colorado, Kansas, Louisiana, Mississippi, Missouri, Nevada, New Mexico, Oklahoma, Texas and Utah.
In order to freshen and update its symbol, the SDA Board of Directors has launched a logo competition where the winner will receive $2,500, along with, the organization says, the bragging rights.
“Our industry is full of creative talent, and this competition aims to showcase that,” says Logo Committee Chair and SDA 2nd Vice President John Rothrock. “We encourage marketing firms, vendor departments, and even individual drycleaners and their employees to participate.”
Submissions are due by Dec. 20 and are to be sent to [email protected]. The SDA plans to unveil the new logo at the April 5 board meeting.
The SDA also posted the following rules for the competition:
Specifics for the logo
- Logo should be modern and inclusive.
- Logo should include the name “Southwest Drycleaners Association” in the logo so people know what it stands for.
- No canned stock-photo icons can be used.
- Logo should embody our growing association with representation of 12 states (Arizona, Arkansas, Colorado, Kansas, Louisiana, Mississippi, Missouri, Nevada, New Mexico, Oklahoma, Texas and Utah). A map of these states can possibly be used in the background but is up to artistic interpretation.
- A tagline is encouraged. “A Cleaning Community” and “Connecting Cleaners” were suggested, but the committee is open to others.
- The audience is for people in the drycleaning and laundry industry, not drycleaning customers.
Logo colors
- Blue and green to represent the environment and eco-friendly initiatives. (Blue also represents community, loyalty and trust)
- Max of 3 colors.
Emotions the logo needs to evoke
- Community, team, close-knit, confidence, helpful, neighborly, clean, environmentally friendly
Rules
- Limit one submission per person/family/company.
- Logo designers must transfer all legal rights to SDA with submissions.
- Designers must keep their logo confidential, as the committee will vote blindly on the logos.
Deliverables
- Candidate must provide a high-resolution PNG file to [email protected] by
- December 20, 2024.
- If selected, winner will provide EPS file and an original and black and white version of the logo in high resolution JPG. Other files related to the logo may be requested.
Deadline and Timeline
- Submissions must be received by December 20, 2024.
- The SDA logo committee will conduct a blind vote in February 2025.
- The final logo will be voted on at the SDA Board Meeting in OKC on April 5, 2025.
- Items will be made with the new logo for the Clean Show August 2025.
Questions can be directed to Liz Williams at [email protected] or call 512-873-8195.
Have a question or comment? E-mail our editor Dave Davis at [email protected].
