LAUREL, Md. — As society starts to come back to life, dry cleaners who have survived the pandemic are beginning to see more opportunities. Those who are open to new ideas, as well as training their team on the basics, will be in the best position to take advantage of the situation. To assist in this effort, the Drycleaning & Laundry Institute (DLI) recently announced their online training and educational webinars for May
“As business improves, members are busier and have less time to spend online,” says DLI CEO Mary Scalco. “Our goal, as always, is to give members more value than the cost of membership, especially in these challenging times. We’re slowing down but only a little and continuing to offer educational and networking opportunities every week. Now is the time to make sure you and your staff have the skills required to take on new challenges or even brush up on some old ones,” she said.
The DLI webinars are held via Zoom, and go live at 1 p.m. EST. For May, DLI will host the following programs:
- Wednesday, May 5 — "How and Why to Hire an Outside Sales Team On a Budget" with Robert Bobo IV of Infinite Time Solutions
- Wednesday, May 12 — "New Services Members Are Offering" — Panel Discussion
- Wednesday, May 19 — "The Power of Setting Your Business and Personal Three-Year Vision" with industry marketing coach Dave Coyle of Maverick Drycleaners
- Wednesday, May 26 — "Easy Tools to Create Attention-Getting Videos" with Peter Blake
For those not able to attend the webinars live, they are recorded and made available to members at DLIonline.org. There are nearly 100 videos in the archive on various topics, including:
- COVID-19 Relief Programs
- Diversification
- Maintenance
- Management
- Marketing
- Production
- Finishing
- Stain Removal
- Business Sales and Acquisitions
DLI also hosts peer-to-peer Zoom calls, also held on Wednesdays, at 11:30 a.m. EST. “Members hear how other cleaning business professionals are adapting to the current business climate, share ideas, get answers to questions, and even just vent,” Scalco says. “DLI’s doors are always open. All drycleaning professionals are invited to join DLI and participate in these events.”
Have a question or comment? E-mail our editor Dave Davis at [email protected].