DELRAY BEACH, Fla. — CleanCloud, an all-in-one point of sale (POS) software for the drycleaning industry, recently announced a new partnership with Cobblers Direct, the online spinoff of the shoe and leather goods repair company, The Shoe Hospitals. With this integration, North American CleanCloud customers will be able to offer quality repair services for leather goods including shoes, belts and handbags, without increasing their operational overheads.
The partnership will allow dry cleaning customers to accept leather goods for repair from their customers when they drop off their dry cleaning. The business owner inputs the order into their CleanCloud POS, and uses a prepaid shipping label to mail all items to Cobblers Direct once or twice a week, depending on quantity. The dry cleaner owner keeps a portion of the sale value, providing a vital additional revenue stream.
In their announcement, the companies say there is no need for additional training for dry cleaners. All questions and communication with the customer relating to repair services are handled by Cobblers Direct. Customers can also scan a QR code and chat in real-time to a Cobblers Direct representative.
“We know that there is huge demand for local shoe repairs in the market. Utilizing a familiar CleanCloud interface, and having access to bite-sized video training content, CleanCloud users will be able to offer shoe repair services for customers adding significant value with minimal effort” says John Buni, CEO of CleanCloud.
Not only does the integration offer a new revenue stream, the companies state, but it will also give CleanCloud customers the opportunity to be discovered by new customers, as each store will receive its own custom-branded, SEO-optimized landing page on cobblersdirect.com helping to drive foot traffic to CleanCloud dry cleaners.
“On average, our partners are seeing that about 50% of their shoe repair customers become brand new dry-cleaning customers. Shoe repair is a great way to grow your business overall. It’s a win-win”, says Stephen Kelly, CEO of Cobblers Direct. “Having decades of experience, we’ve worked hard to make this program as easy as possible for our Dry Cleaners to use, with the ultimate goal of creating an impactful and unforgettable customer experience to drive loyalty and repeat business.”
The companies say they believe the timing for such a partnership is right, for end customers and dry cleaners alike. “Many of the nation's dedicated shoe repair businesses closed during the pandemic,” their statement reads, “and with the rising cost of living more and more Americans will be looking to repair rather than replace their leather goods.”
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