CHICAGO — One way that dry cleaners can integrate themselves into their customers’ everyday lives is by finding new ways to keep the lines of communication open. Texting is a great method to be a constant reminder to your clients without overstaying your welcome.
In Part 1, we examined two ways that texting can increase revenue for dry cleaners — by sending text reminders to customers and appealing to a younger demographic — and today we’ll finish the discussion by exploring three other methods that might work for your business.
3. Request an Online Review Over Text
Reviews are the cornerstone of your business’s online reputation, but it can be difficult to get customers to submit them. The review process is typically perceived as a time-consuming task. It doesn’t have to be that way, though.
Get more customers to leave a review for your drycleaning business by offering incentives. People are more likely to help you out if you can give them something in return, so why not offer your customers a discount on their next purchase if they leave you a review?
Reviews can help build trust between you and your customers. Research shows that if people can read 10 reviews on your page, they’ll feel like they can trust you.
4. Attract More Business During Slow Seasons by Texting Customers
Dry cleaners typically experience a drop in business during January and February. It’s the dead season after the holidays, and it’s right before warmer weather and more events:
“Spilled some wine on your favorite outfit during the holidays? We’ve got you covered!”
Take advantage of this slump and encourage people to get their spring and summer garments ready for upcoming events, such as Easter, spring dances, graduations, the wedding season and more. You can even encourage people to clean their household items, such as drapes and bedding.
Text your past customers about your discount specials to help increase sales during your slow months. Another great way to grab people’s attention is by texting them facts about garment care, prompting them to reevaluate the condition of their current wardrobe.
5. Turn One-time Customers into Repeat Customers
Customers may not see the need to return to your business once they’ve completed their service, or they may not even think of you — even if they could use you. To avoid this, make sure that you are engaging your customers before, during and after their drycleaning service.
You can start by educating your customers on the importance of routine care for their garments, especially if valuable. Texting them regular tips is a great way to keep customers engaged and loyal — and will help them
understand why they need to come back.
Send texts about promotions, specials and referrals. Go the extra mile and inform your past customers about company updates, along with seasonal reminders:
“Hey, [Name]! Easter Sunday is coming up, and we want you to look your best. Be sure to come to us for any of your drycleaning needs!”
These friendly nudges can help you maintain your relationships with your customers — and keep them coming back to you on a regular basis.
Click HERE for Part 1 of this series.
Have a question or comment? E-mail our editor Dave Davis at [email protected].