MINNEAPOLIS — Mulberrys, the self-described artisan laundry and drycleaning service, recently expanded to the West Coast through its acquisition of San Francisco-based GreenStreets Cleaners, reports Mulberrys.
Mulberrys indicates it will provide environmentally friendly laundry detergents; biodegradable and recycled packaging; online on-demand pickup and delivery, and much more.
“Sustainability and technology merge together into Mulberrys app and that’s pretty cool,” says Mulberrys founder and CEO Dan Miller. “Signing up is quick and our pickup service fast,” he adds.
Mulberrys will own and operate 10 GreenStreets storefront locations and two proprietary Cleaning Labs in the San Francisco Bay Area, the company notes.
The firm says it will provide the same toxin-free drycleaning service and bespoke customer experience that has made it popular in Minnesota’s Twin Cities region.
“Mulberrys is on a mission to establish the first national garment care brand,” says Miller. “San Francisco and Silicon Valley are among the most discerning consumer markets in the U.S. and we are thrilled to build upon GreenStreets’ local success.”
GreenStreets was founded in 2007 by Kevin Kneafsey and Glenn Gilmore, who built the business into a local favorite, winning several “Best of San Francisco” awards from publications like the San Francisco Chronicle and SF Weekly.
“We really admire Mulberrys' vision for the future of garment care and are excited to take these next steps together," says Kneafsey. "GreenStreets was able to leap-frog several years by tying our brand to Mulberrys. Rather than try and reinvent the wheel, we joined forces with Dan Miller to take advantage of his very innovative operational techniques and platform for offering best-in-class customer experience.”
The new Mulberrys Bay Area locations include 10 stores in San Francisco, Mission Bay, South Beach, Marina/Cow Hollow, Belmont, Burlingame, San Carlos and Palo Alto. They will be staffed by 65 local employees.
With the GreenStreets acquisition, Mulberrys now operates 16 stores throughout the U.S., with more locations coming soon, the firm notes.
Miller describes the first day of the expansion: “There was lots of traffic and lots of excitement. We are offering a great user experience.”
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