The Drycleaning & Laundry Institute (DLI) will hold its monthly Marketing Masterclass on Thursday, Feb. 19, from 2 to 3 p.m. EST. This month’s topic will be “Actionable Marketing Moves to Build Brand Voice and Attract More Customers.”
“Each one-hour session,” DLI says of the masterclass, “breaks down practical strategies to help cleaners improve visibility, strengthen customer relationships, and increase revenue.” Recent sessions explored defining a target customer, trigger-based marketing automation and building stronger brand voices across modern channels.