OSHKOSH, Wis. — Girbau North America (GNA) has changed its name to Continental Laundry Solutions, the company reports, reflecting both a return to its original identity and a renewed focus on strategic growth, partnership and support across North America’s laundry markets.
“This change comes as a result of an initiative to return to our historic corporate identity, Continental, as well as a deep commitment to providing industry-best laundry solutions,” says President Mike Floyd.
The name change is part of a broader rebranding effort, Continental says. Updates to the company’s logos, signage and website are underway.
“This company was the North American subsidiary of Girbau Global Laundry Solutions, first established in 1995 as Continental Girbau Inc.,” Floyd says. “We operated under that entity for 24 years before switching to Girbau North America (GNA) in 2019. After our recent acquisition (by EVI Industries), we made the decision to return to ‘Continental’ because it better reflects our ability to represent a wide array of laundry solutions for various markets throughout North America.”
The company, which serves the textile care, guest amenity, vended, commercial, and industrial markets, says this rebrand is guided by its five core brand pillars:
- Partnership-Driven: We grow stronger together – with customers, distributors and industry allies.
- Enduring Support: Service is not a department – it’s who we are.
- Purposeful Innovation: Innovation that’s practical, scalable and built for real-world performance.
- People First: Empowered people empower our company.
- Sustainable Strength: We build solutions with staying power – for people, business and the planet.
“These pillars will drive every decision we make," says Floyd, “from the solutions we bring to market to the way we support our partners and customers.”
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