Marketing: How to Stand Out In a Crowded Field
Diana Vollmer, a managing director and senior consultant for Ascend Consulting Group, joins us to discuss the importance of marketing for dry cleaners in any type of economic condition, what goes into a successful campaign and more.Episode: 32 November 11, 2020
Training and PromotionMark Scott came up through the ranks to become the owner of Bakker’s Fine Drycleaning in Kirkland, Washington. Here, he provides owners with tips on identifying team members who are ready for more responsibility.
Special Report: LA Cleaners, Associations Fight Proposed Poly Bag BanLawmakers in Los Angeles recently met to consider banning single-use plastic bags, and dry cleaners feared that the poly bags they use would also be affected. Industry trade organizations quickly rallied to make sure the drycleaner’s voice was heard during this discussion.
Preventative Maintenance for the Win!Jerry Moore of Moore Services highlights the benefits of performing regular preventative maintenance on your equipment — and warns of the risks of neglecting this important task.
Continuing EducationBrian Johnson of the Drycleaning & Laundry Institute (DLI) joins us to examine the value of taking part in virtual and in-person continuing educational opportunities.
Pleasantly Surprising CustomersKyle Matthews of Detroit’s Janet Davis Cleaners offers ideas and outlooks for boosting the customer experience in your store, making you the only cleaner your clients consider.