Marketing: How to Stand Out In a Crowded Field

Diana Vollmer, a managing director and senior consultant for Ascend Consulting Group, joins us to discuss the importance of marketing for dry cleaners in any type of economic condition, what goes into a successful campaign and more.

Recent Episodes

Buying Out the Competition

Gary Glover and Arthur C. Anton When dry cleaners want to expand, they can either open new stores or buy out competition looking to get out of the business. We explore this topic with Gary Glover of Puritan Cleaners and Arthur C. Anton, Jr. of Anton's Cleaners. 

Training and Promotion

Mark Scott came up through the ranks to become the owner of Bakker’s Fine Drycleaning in Kirkland, Washington. Here, he provides owners with tips on identifying team members who are ready for more responsibility.

Special Report: LA Cleaners, Associations Fight Proposed Poly Bag Ban

Lawmakers in Los Angeles recently met to consider banning single-use plastic bags, and dry cleaners feared that the poly bags they use would also be affected. Industry trade organizations quickly rallied to make sure the drycleaner’s voice was heard during this discussion.

Preventative Maintenance for the Win!

Jerry Moore of Moore Services highlights the benefits of performing regular preventative maintenance on your equipment — and warns of the risks of neglecting this important task.

Continuing Education

Brian Johnson of the Drycleaning & Laundry Institute (DLI) joins us to examine the value of taking part in virtual and in-person continuing educational opportunities.

Pleasantly Surprising Customers

Kyle Matthews Kyle Matthews of Detroit’s Janet Davis Cleaners offers ideas and outlooks for boosting the customer experience in your store, making you the only cleaner your clients consider.