The Service Corps of Retired Executives (SCORE) will be offering the webinar “Event Marketing Playbook - Turn Event Traffic Into Sales” on Tuesday, April 7, at 1 p.m. EST.
“In this webinar,” SCORE says in its announcement, “you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins.”
Topics covered in this webinar will include:
Design digital and onsite marketing strategies that attract event attendees
Leverage signage, displays and branded materials for maximum visibility
Combine online promotions with physical marketing for stronger results
Turn event traffic into paying customers
Use simple templates and tools to organize your event marketing efforts
Build a preparation and promotion calendar before the event begins
The webinar is free to attend. To register, visit the SCORE website.