NEFA Workshop: The Business Behind Wash-Dry-Fold

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The North East Fabricare Association (NEFA) will be presenting a one-day workshop, "The Business Behind Wash-Dry-Fold," on Wednesday, Aug. 21, 2024 from 10 a.m. to 4 p.m. at Dependable Cleaners in Quincy, Massachusetts.  

This program, presented by James Peuster of the Route Pros and DC 2U, is designed to explore the business side of Wash-Dry-Fold. Attendees will learn about marketing, pricing, strategies, operational procedures, route systems, as well as brick-and-mortar sales. 

  • The program will explore: 
  • Real-life WDF Experiences/Successes 
  • Customer Concerns & Needs Assessment 
  • Pros & Cons: Subscription/Pound/Bag Pricing 
  • Operational Procedures 
  • How to compete with Poplin & other apps 
  • Competing with Laundromats 
  • Proven Sales & Marketing Strategies for WDF 

The cost is $149 for SEFA members, and $249 for non-members. For more information or to resister, visit the NEFA website or contact Peter Blake at 617-791-0128 or [email protected]