DLI Webinar — Generations of Clean: What Drycleaners Need to Know About the Next Generation of Consumers
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The Drycleaning & Laundry Institute (DLI) will present a webinar, “Generations of Clean: What Drycleaners Need to Know About the Next Generation of Consumers,” on Wednesday, December 10, at 1 p.m. Eastern via Zoom.
Katey Kratz of Safety and Environmental Compliance Consultants and co-Executive Director of the Heartland Fabricare Association will lead the presentation. This program will offer a data-driven look at how dry cleaners can better understand and reach the next wave of consumers. Drawing from recent survey responses and hundreds of social media interactions, Kratz will highlight how attitudes toward drycleaning have shifted dramatically across generations, and what businesses can do to adapt.