DLI Marketing Masterclass

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The Drycleaning & Laundry Institute (DLI) will hold its monthly Marketing Masterclass on Thursday, April 16, from 2 to 3 p.m. EST.  This month’s topic is, “Sharing How to Build Brand Voices and Attract More Customers.” 

“Each one-hour session,” DLI says of the masterclass, “breaks down practical strategies to help cleaners improve visibility, strengthen customer relationships, and increase revenue.”

Recent topics have included:

  • Defining and understanding your ideal customer
  • Trigger-based marketing automation
  • Building a consistent and compelling brand voice

The event is free for DLI members.

For more information, visit the DLI website.