Royaltone Co. Inc.
Tom Lucenta is vice president of Royaltone Co., a company specializing in techniques and products for cleaning leathers, suedes and furs. With his father, Frank, Tom trains operators to process leathers, suedes and furs using the Royaltone system; he has also written two texts on the subject, Handling Leather & Suede and Cleaning & Finishing Leather & Suede. Royaltone also offers a training DVD on wetcleaning leathers and suedes. The next live training session is scheduled for February 18-19, 2010. Call Royaltone at 918-622-6677 or e-mail [email protected].
Dave Coyle of Maverick Drycleaners joins us to explore online reputation management — what it is, why it’s important and what dry cleaners can do to make sure they are putting their best foot forward online to attract and keep customers.