Carolyn B. Nankervis

MarketWise Consulting Group

President

Carolyn B. Nankervis is president of MarketWise Consulting Group, Appleton, Wis. Her firm specializes in small-business market research and highly detailed mystery-shopping programs. She can be reached at carolyn.nankervis@marketwi.com, 920-735-4970.

Recognize Value of Drycleaning Regulars, Non-Regulars

APPLETON, Wis. — Every year in December, we mail all of our clients a half...

Notes From the Edge (of the Counter)

APPLETON, Wis. — I like to start each of my columns with a pithy saying....

The Need for Rapid Response

APPLETON, Wis. — Dry cleaners are busy people. I was reminded of this when...

Take the One-and-Done Approach

APPLETON, Wis. — My all-time favorite saying is, “There are those who say...

Deliver What Your Customers Want

APPLETON, Wis. — When I was a new salesperson, one of my first bosses had...

Perception is Reality

APPLETON, WIS. — Lately, I’ve heard the phrase “perception is reality”...

What’s the View from the Other Side of the Counter?

APPLETON, Wis. — When my husband and I bought our house, the kitchen had...

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