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Tide Takes You to the Future

With 24/7 drop boxes and cleaning services ordered through its app

CINCINNATI — Tide Dry Cleaners relates that it now provides a wide range of solutions to make getting clean clothes convenient for city-dwellers, suburban families and students alike, including: drop-boxes, 24/7 stores, and on-campus van delivery.

“For many people, the closest laundry room is 20 floors down or 10 blocks down the street,” says Sundar Raman, vice president of Procter & Gamble Company’s North American fabric care business.

The cleaners says it has introduced a full-service, on-demand laundry solution and notes it is committed to doubling the size of its current out-of-home laundry footprint by the end of 2020, making its services available in more than 2,000 locations nationwide.

“Whether you’re one of the millions of people living in a high-rise apartment building or you’re juggling college classes,” Raman points out, “we know taking care of your clothes may not always be convenient. Our goal with Tide Cleaners is to help people’s increasingly busy lives revolve more around what matters, and less around their laundry.”

Services include 24/7 drop-boxes in urban locations. To use, consumers download the Tide Cleaners app and submit cleaning instructions and the box number, then Tide Cleaners will send a notification when clean clothes are ready for pickup.

Imagine having the ability to get clean clothes on-demand, with the click of a button, and without ever setting foot in a laundry room, it relates.

Calling itself, “America’s most trusted expert on clean,” the firm says it is, “making this a reality for people in hundreds of cities around the country this year with the launch of Tide Cleaners, an on-demand laundry and dry cleaning service aimed at giving people the option to spend more time on life and less time doing laundry.”

Today drop-boxes exist in Chicago, Washington D.C., Dallas, Denver, Philadelphia, Cincinnati, Boston and Nashville. The model is quickly expanding with about 350 new boxes installed every month, it notes.

They also have 24-hour stores with valet drop-off locations, the company indicates. Currently, the firm has over 125 standalone stores across 22 states, in cities such as Houston, Phoenix and Omaha. The majority of these locations are local, family-owned franchises.

Then there is on-campus van delivery, which the company describes: “Between balancing classes, studying and social lives, students face unique challenges when it comes to laundry. College students can now hand laundry over to attended service trucks parked outside residence halls, conveniently notifying students when the truck is nearby.”

To start the service, it notes, parents or students can purchase a monthly laundry plan and deposit laundry in its customized laundry bag. This van service already exists on more than 20 campuses.

There are also drop-boxes in existing retailers, the firm notes. Consumers can drop-off and pickup laundry and dry cleaning through Tide Cleaners boxes installed in existing retail locations, including supermarkets and other high-traffic areas.

The firm also notes that, “consumers, building managers, interested franchisees and retailers can request that Tide Cleaners consider opening a location in their city, building or on their campus by going to its website.”

“Many people believe that in order to get laundry done right, they have to do it themselves,” says Raman. “Tide is taking this challenge head-on and aiming to give people clean, cared-for clothes and some time back.”

Tide Cleaners notes it has a 75-year history of what it calls, “superior cleaning to the out-of-home laundry market.”

“Our focus has been and will always be to help our consumers get the confidence that comes from clean clothes,” says Raman.