CINCINNATI — The Hub Magazine, a business and marketing publication that showcases innovation and breakthrough ideas, has awarded Tide Dry Cleaners® its 2011 Ultimate Hub Prize. The inaugural edition of the competition celebrates best-in-class excellence and innovation in the retail experience and environment.
Tide Dry Cleaners operates in six retail locations in Kansas City and Greater Cincinnati, and is developing additional outlets across the United States through a network of individual franchisees and entrepreneurs.
“We are both honored and humbled to be awarded the 2011 Ultimate Hub Prize,” says Aaron Eisel, director of marketing, Tide Dry Cleaners. “We feel very strongly about this business and the impact we can deliver for our customers, and are thrilled to see such positive recognition from The Hub Magazine, its subscribers, and its highly distinguished and experienced panel of judges.”
A panel of 25 independent experts and “thought leaders” from corporations, academia, and marketing/ad agencies graded competitors on criteria that included innovation; the shopper insight and emotional connection; how much the initiative improved the retail experience; and business results achieved.
Each Tide Dry Cleaners location offers convenient, 24-hour access, and a clear pricing structure. Many locations also include drive-through valet service. Through its partnership with GreenEarth, and utilization of other Procter & Gamble wet cleaning and dry cleaning solutions, Tide Dry Cleaners is able to deliver “amazing cleaning for a wide range of garments and textiles,” the company says.
“Our close relationship with consumers and our focus on consumer-driven innovation has allowed us to better understand the needs of the dry cleaning customer,” says Eisel. “We’re proud to offer a new dry cleaning experience to our customers.”