Texcare Asia Returns to Shanghai Next Month

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The 2015 edition of Texcare Asia will feature more than 150 exhibitors from 15 countries and regions. (File photos: Messe Frankfurt/Texcare Asia)

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At the 2013 show in Shanghai, attendees came armed with pens, paper and digital cameras to document their findings.

Staff Writer |

Biennial trade show offers opportunity to reach growing markets

SHANGHAI, China — Texcare Asia, the region’s largest international trade fair for the textile care industry, returns here Nov. 25-27 at the Shanghai New International Expo Centre, eager to welcome technology and market leaders alike.

Organized by Messe Frankfurt Shanghai Co. Ltd. and China Light Industry Machinery Association (CLIMA), the biennial show will occupy more than 17,000 square meters of exhibition space and feature more than 150 exhibitors from 15 countries and regions, showcasing the latest equipment, machinery and solutions in laundry, drycleaning, ironing and dyeing in addition to textile management systems.

In 2013, more than 8,500 professionals from 55 countries and regions visited the show in Shanghai to network, discover new products and observe market trends.

International exhibitors regard the show as an important event to enhance their presence in the Asian market and update the industry on their recent achievements.

Gerda Jank, head of communication for the JENSEN-GROUP, a long-term exhibitor at Texcare Asia, shared her company’s plan: “Visitors to our booth will be introduced to the latest technologies for the washroom, flatwork and garment finishing sections. We will also focus on automation solutions and performance improvement features that guarantee the highest productivity with the lowest impact for the environment.”

The United States’ Alliance Laundry Systems has confirmed the biggest booth at the 2015 show to date, occupying 500 square meters of booth space. The brand will collectively display products from six brands, including Speed Queen, UniMac, Huebsch and IPSO, together with the recently acquired Deli and Primus.

Jennifer Yang, the company’s marketing manager for Asia/Australia-Pacific, shared her excitement: “Texcare Asia is a golden opportunity for us to present our brands and innovations to global customers, especially those from the Asia Pacific region. At the 2015 show, we will highlight the Speed Queen washers and dryers for coin laundry, as well as the latest commercial-grade home laundry machines. Key products also include the newest Deli washer, extractor and dryer, in addition to the recent designs for soft-mount washers.

“Greater China has become a new business region for us since early 2015. Texcare Asia is the perfect channel where we can spread the news and show people our efforts in the region.”

Returning exhibitor Tolon Laundry Machines hails the success of its debut at the 2013 fair, which enabled the company to expand market share and strengthen distributorships in the Far East.

“Texcare Asia offers us the perfect platform where we can promote our latest machines and search suitable buyers,” says Ali Riza Ozkan, foreign trade minister for the 70-year-old Turkish enterprise. “In 2015, the key products at our booth will be the latest variety of Tolon washers, extractors, tumble dryers and towel folders.”

Chinese exhibitor Shanghai Shenguang Laundry Machinery Group Co. Ltd. is preparing product launches for the fair.

“Texcare Asia offers the best platform for us to display our laundry equipment for clients and to communicate with suppliers and partners,” says Qian Zhigen, company chairman. “We will once again utilize the shows to unveil our new products, such as the customizable heating solutions by SNS (Shenguang Non-steam-heated System), the newest generation of high-capacity, tilting, auto washer-extractors, as well as the auto folder which was added to our finishing series recently.”

Staged concurrently with Texcare Asia on Nov. 25-26 will be the Texcare Forum Asia, a series of educational presentations. Jointly organized by Messe Frankfurt, CLIMA and CINET, the International Committee of Textile Care based in the Netherlands, the forum will address the latest market developments and offer a networking platform for industry experts and professionals.

The theme for the Nov. 25 agenda is The Exciting Asian PTC Business Perspective. The half-day session will cover the latest technological advancements and market updates in Asia.

Scheduled speakers include Dr. Geert Bottger, liaison officer of CINET; Stefan Phang, director, sustainability and corporate social responsibility, Sealed Air; and Timme Lucassen, technical project manager, TKT.

Also planned are an “Implementation of New PTC Technologies Panel” featuring representatives from BÖWE, Büfa, Ecolab, JENSEN, Kannegiesser and VEIT, and a roundtable panel discussion including top managers and association representatives from around the world.

The full-day session on Nov. 26 is themed The Trick of Earning Money in PTC. It will feature distinguished specialists who will share cost-saving and margin-maximizing strategies applicable to the ever-evolving industry.

Among the scheduled presenters are Riccardo Mazzolini, general manager of the Textile ID business unit of Datamars; Aad van den Berg, CEO of Senso Technics; Masashi Shimenoki, chairman of the Japan Textile Care Institution; Otto Burger, director of sales for Kannegiesser; and Dominique Suttheimer, sales director of Büfa.

Texcare Asia is a sister event of Texcare International, which is staged every four years in Germany. The next edition of Texcare International is slated for June 11-15 in Frankfurt.

To learn more about Texcare Asia, visit the show’s website.

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