Survey: West Posts Largest Gains in August Drycleaning Sales, First-Half Profits

Bruce Beggs |

CHICAGO — Dry cleaners in the West reported a 4.9% increase in year-over-year sales last month, the largest for August among all regions, according to results from this month’s American Drycleaner StatShot survey.

Cleaners from the West also posted the strongest jump in first-half 2014 profits, up 5.5% over first-half 2013 profits.

But you couldn’t really tell it from the comments received, which were largely negative.

“Market conditions are helping improve sales (but) increasing labor costs are minimizing profit margin,” writes one dry cleaner from the West.

“People are more cautious about spending their money and have learned how to do without our services,” adds another.

Dry cleaners from the Northeast posted a 1.9% increase in year-over-year sales last month, and also saw first-half 2014 profits rise by 1.6% compared to the same period last year.

Several respondents say market conditions there showed little to no change in August.

“People are still unemployed, and the competition is still charging too little, which affects prices for everyone else,” laments one cleaner from the Northeast.

The numbers also showed improvement in the South: the region posted a 1.6% year-over-year gain in August sales and a 2.4% boost in first-half profits when compared to the same period in 2013.

“Our market seems to be doing well,” says a respondent from the region. “We have had varying increases, all positive, every month for 18 months.”

In the Midwest, year-over-year sales in August were up by 1.4% but first-half profits lagged 1.8% behind first-half 2013 numbers.

“(There are) too many dry cleaners chasing a decreasing available volume of dry cleaning,” says one respondent from the region.

“(The) economy seems to be improving slowly but we continue to lose competitors in our region,” says another.

The unscientific StatShot surveys the drycleaning trade audience every month on a variety of financial issues. American Drycleaner audience members are invited via e-mail to participate anonymously in the surveys, which are conducted online via a partner website. All dry cleaners are encouraged to participate, as a greater number of responses will help to better define industry trends.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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