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Survey: West Leads in March, First-Quarter Drycleaning Sales; Midwest Sees Little Improvement

Carlo Calma |

CHICAGO — Sales are blooming for drycleaning operators and store owners in the West, as the region saw its March and first-quarter sales beat year-over-year figures, according to results from this month’s American Drycleaner StatShot survey.

“Generally, our market is improving,” says an operator from the West. “I have noticed … a general improvement in fashions and dress that younger women seem to be using. Maybe we have turned the corner on casual dress.”

March sales in the region were up 2.3% over March 2013, while operators in the Northeast and South also posted increases, up 2.1% and 1.5%, respectively.

Midwest operators saw only a slight growth in sales last month, up 0.3% from March 2013.

First-quarter year-over-year sales in the Midwest took the hardest blow, dipping 2.8%; one operator there called it the “worst quarter in memory.” Operators in the Northeast faced a similar scenario as first-quarter sales were down 0.9% over the same quarter last year.

“January was quite possibly the worst weather in over 20 years, and February was not far behind,” says a Midwest operator. “First quarter was just terrible. We are starting to see some rebound; hopefully it is a sign of good things to come.”

“March was pretty good considering the weather,” says a Northeast operator. “The first quarter was only even because of [the] March increase.”

While operators in the South saw only an uptick of 0.5% in first-quarter 2014 sales, operators in the West posted the strongest jump, up 3.4% over first-quarter 2013.

Despite the growth in his/her region, one operator from the West says that conditions face “peaks and drops along the way, equalizing any change.” “[I am] adapting and studying the economic spending habits,” he/she says.

“Conditions are getting better,” adds another operator from the region. “Rising real estate prices and stock market are influencing better market conditions.”

“This is Southwest Florida and our busy season abruptly changes as so many people return up North for the summer,” says a store owner from the South. “The next five months will be extremely slow.”

The StatShot surveys the drycleaning trade audience each month on a variety of financial issues. While the survey presents a snapshot of market performance, it should not be considered scientific.

American Drycleaner audience members are invited via e-mail to participate anonymously in the surveys, which are conducted online via a partner website. All dry cleaners are encouraged to participate, as a greater number of responses will help to better define industry trends.

About the author

Carlo Calma

American Trade Magazines

Editor

Carlo Calma is editor of American Coin-Op. He can be reached at ccalma@atmags.com, or 815-768-7339.

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