Speakers Set For SEFA Show June 8-10

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Brian Rashid, CEO of A Life in Shorts, opens the line-up of South Eastern Fabricare Association (SEFA) SDLS seminar speakers presenting on the first morning, speaking about Smart Social Media Spending. (Photos: South Eastern Fabricare Association)

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Up next that Saturday morning, Krista Clive-Smith, CEO of Clutch, will present Get Noticed, Be Remembered, at 10:30 a.m.

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On Sunday morning at 9 a.m., James Peuster of The Route Pro will speak on Breaking The ‘I Can’t Find Good People’ Myth.

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To conclude the seminar’s weekend line-up, at 10 a.m. that same day, Jim Groshans of FabriCoach, LLC, will take to the podium for Achieving Customer Service Excellence.

Tim Burke |

Full weekend of seminar speakers; Friday plant tour kicks it all off

LAUREL, Md. — The South Eastern Fabricare Association (SEFA) has finalized its Southern Drycleaners and Launderers Show (SDLS) seminar and show schedule, it reports. The event will be held at the Birmingham-Jefferson Convention Complex in Birmingham, Ala., June 8-10, 2018.

The educational programming, it relates, “will begin early on Saturday morning at 9 a.m. when Brian Rashid, the CEO of A Life in Shorts, will examine Smart Social Media Spending.

“His modern day branding, digital media and communication company focuses on telling a client’s story like it’s never been told before. He will discuss how you can employ digital marketing on a shoestring budget,” SEFA explains.

Afterwards, Krista Clive-Smith, CEO of Clutch, will present Get Noticed, Be Remembered, at 10:30 a.m. Clive-Smith, it points out, “is a recognized expert in the fields of branding, organizing and business and her training and management consulting firm has helped business owners achieve high performance from their brands all throughout the U.S. and Canada. She will help attendees learn how to develop a personal brand strategy for success.”

There will be another pair of programs on Sunday morning, starting with James Peuster of The Route Pro at 9 a.m.

“James will speak on Breaking The ‘I Can’t Find Good People’ Myth, by explaining how cleaners can prepare themselves and their companies for the right hiring mindset, as well as what to expect of candidates and the right interview questions to ask.”

Finally, at 10 a.m. that same day, Jim Groshans of FabriCoach, LLC, will take to the podium for Achieving Customer Service Excellence, that will emphasize defining and exceeding expectations.

In addition to the scheduled speaker programs each morning, SEFA says, there will be live shirt- and pants-finishing clinics on the floor as well as other demonstrations that will take place during show hours throughout the weekend.

“Things will kick off on Friday afternoon with a special tour of M&B Hangers factory to see how hangers are made,” the association notes. “The tour will take place from 3-5 p.m. and is limited to the first 70 people who sign up to take part in it.”

Later Fri. evening, SEFA will host a welcome cocktail reception and a preview of the exhibits from 6-8 p.m.

Exhibit hours will run from 10 a.m. to 5 p.m. on Sat., June 9 and from 10 a.m. to 3 p.m. on Sun., June 10. All events are free to attend.

Those wanting to procure hotel accommodations as early as possible can contact the Sheraton Birmingham Hotel. “The reservation link is on our website,” SEFA notes, “or call 800-325-3535 or 205-324-5000 for reservations.

“The cost is $129 per night for single or double occupancy. You must mention the SDLS for the convention rate,” it adds.

More information on the SDLS can be obtained by contacting show management at 215-830-8467 or by visiting SEFA.

Site visitors can view an updated exhibit floor plan as well as sponsorship opportunities and a full prospectus for companies who wish to exhibit at the show, it notes.

Registration will open March 31.

About the author

Tim Burke

American Drycleaner

Editor

Tim Burke is the editor of American Drycleaner. He can be reached at 312-361-1684 or tburke@atmags.com.

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