SonicAire Expands in Fans

Staff Writer |

Air engineering firm adds two executives


Jordan Newton

Jordan Newton


John Sanders

John Sanders

WINSTON-SALEM, N.C. — Dust control product manufacturer SonicAire® has tapped Jordan Newton as its new vice president of innovation and engineering, overseeing fan design and engineering, the company says.

Also, John Sanders, formerly head of sales for the Northeast region, becomes vice president of sales and marketing, responsible for SonicAire sales teams and marketing efforts.

“Newton will oversee the development of our products, ensuring that SonicAire fans continue to comply with U.S. and international standards,” says Brad Carr, president of SonicAire. “Newton’s creative approach to engineering procedures promotes an environment of ingenuity and entrepreneurship, as we strive to remain on the cutting edge of providing innovative solutions for our clients.”

Sanders will manage and support sales functions, coordinating sales efforts with marketing strategies and directives.

“With a wealth of skills and leadership experience that equip him to take SonicAire to the next level, Sanders has a proven track record in communicating our brand identity in the marketplace,” says Carr.

“Having Newton and Sanders transition into these roles allows us to continue creating remarkable equipment,” he adds.

Newton is a professional engineer with experience in forensic engineering from accident reconstruction analysis and experience as a project engineer from Underwriters Laboratories. Newton joined SonicAire in 2010, advancing to become vice president of engineering and sales.

Sanders began his 21-year career with Andersen Windows in sales, rising to serve in executive sales and management roles. In 2010, Sanders founded and became co-owner of Portco Automation & Marine. He joined SonicAire in 2014.

SonicAire produces a line of fans that it describes as “the world’s only engineered solution to eliminating overhead combustible dust.”


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