LAUREL, Md. — With 2020 coming to a close, the Drycleaning & Laundry Institute (DLI) is offering several classes and peer-to-peer meetings in December, providing members with new tools to increase their business in 2021.
These classes are a continuation of the work DLI started earlier in the year when it decided to focus on digital communication as a way to educate its members and build a supportive community for those feeling the pressure of the pandemic.
“This Spring, when parts of the world were going into lockdown because of the virus, we determined the best way we could help members survive was to share as much information as possible through virtual meetings, webinars and training,” said DLI CEO Mary Scalco. “That’s when we really started running with this and we’re not going to stop, even after the pandemic ends.”
Meeting of the Minds
DLI has hosted twice-weekly peer-to-peer Zoom meetings, where members discuss different topics dealing with the cleaning industry, challenges brought on by the pandemic and other matters on their mind.
“You don’t have time to test every idea to see what works,” says Glen Gould, owner of Drycleaning Connection in Peachtree City, GA. “With DLI, you can ask your peers what works for them. Chances are someone has solved the very problem you’re facing. Their solution can save you time and money.”
In addition to these meetings, DLI scheduled six webinars and virtual training opportunities for December. On Tuesday, Dec. 1, the organization offered “How to Set Up a Business Facebook Page,” with “Tapping into the Holy Grail of Bedding” presented on the following day. Members can access these and other webinar recordings on-demand at DLIonline.com.
For those who would like to attend live presentations, the remaining webinars for December are:
- Tuesday, Dec. 8 — How to Write a Press Release
- Wednesday, Dec. 9 — Panel Discussion: Investing in Your Community
- Tuesday, Dec. 15 — Cleaning Holiday Essentials
- Wednesday, Dec. 16 — Building Your Brand
Membership to DLI is open to all professional dry cleaners and laundry business owners. For more information, visit DLIonline.org.