COUNTRYSIDE, Ill. — CD One Price Cleaners recently decided to embark on an overall design “refresh” of its 3,000-square-foot store located in the Chicago suburb. Their ultimate goal being to refresh all their 35 other stores in the next two years.
They wanted to, “Spruce and update customer service areas, as well as provide merchandising opportunities to promote new products and services,” relates Nisha Karimi, chief customer officer.
This location, with 31 employees, chose design elements, fixtures and materials that met its merchandising goals and were both efficient and eye appealing, Karimi points out.
“In conjunction with the refresh program, the company also changed its coffee vendor and established a new relationship with LavAzza Coffee.
The company, which started with one store in 2001 in Lincolnwood, Ill., also launched a 24-hour drop window for its “Express Customers” and a “Text Ahead” service, she notes, “to let our customer service staff know they are coming to pick up their order.”
The operation’s equipment includes: Columbia, Sankosha, White, Lattner, Hurst (boilers), Covers, Etc., Cleaner Business Systems (POS), Streets and UNX (chemicals), Starchup (app), Leather Master, American Weaving, Joliet, Ill. (Specialty Cleaning). The distributor is Tri-Supply.
The refresh efforts were spearheaded by a team led by Rafiq Karimi, CEO, Nisha Karimi, and Jonathon Reckles, the company’s director of marketing, it indicates.
Nisha Karimi’s mission was to have" “A dry cleaner and laundry facility that would not only provide exceptional quality and service to its customers, but an atmosphere that promotes the concept of cleanliness, neatness and organization to a workspace.
“The stores should be clean in every aspect…from dust bunnies to a clutter-free working space.”