Press Cleaners Calls for Drycleaning ‘Revolution’

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A driver picks up cleaning from a customer. Calling them “virtual franchises,” Press Cleaners CEO Ryan Harmon says he’s out to shake up the drycleaning business, with ordering done by website or mobile app, combined with existing dry cleaners’ drivers and vans. (Photo: Press Cleaners)

Staff Writer |

CEO Harmon promotes ‘virtual franchisee’ business model

AUSTIN, Texas — Press Cleaners, founded here in 2015, offers a modern approach to the old-school laundry and drycleaning business, it says, and is expanding to four more markets.

“Press is leading a technology-driven revolution in the laundry and drycleaning business,” says Ryan Harmon, co-founder and CEO. “Our goal is to shake up an industry that truly needs a 21st century dose of innovation.”

The firm already has signed up what it calls “virtual franchisees” in Lubbock and Oklahoma City, and is negotiating with others to enter the Dallas-Fort Worth and San Antonio markets, the company reports.

In each market where the company operates, it enlists a local business to handle laundry and drycleaning services as a “virtual franchisee,” while the firm manages billing, marketing and other back-end operations for that market.

One of the features, it notes, is that a customer doesn’t need to visit a store.

Instead, a customer can schedule laundry and drycleaning services through the company’s website or mobile app. Then a company representative will pick up and drop off a customer’s clothing, it says.

Harmon writes that consumers will really appreciate the ease and convenience his company brings to traditional laundry and drycleaning services.

“By leveraging existing dry cleaners’ delivery drivers and vans, Press is boosting efficiency in the industry and offering a better customer experience,” he says.

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