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Powers Named Martinizing VP of Franchising

Company plans to expand franchising both in the U.S. and internationally

NAPLES, Fla. — Clean Franchise Brands (CFB) has named John Powers as the vice president of franchising for Martinizing Dry Cleaning.

As vice president of franchising, Powers will lead efforts to recruit new Martinizing Dry Cleaning franchise owners in the U.S. and abroad. Part of that initiative, the company says, includes the acquisition of independent dry cleaners and laundromats to be converted to Martinizing locations.

“We are delighted to have John in this role,” says Kevin Dubois, CEO of Clean Franchise Brands. “His experience with the Martinizing brand and his more than two decades in franchising make him an invaluable asset as we begin to sell Martinizing franchises throughout the US and internationally,” said Kevin Dubois, CEO of Clean Franchise Brands.

Powers began with Martinizing in 2018. Prior to that, he was part of the corporate teams for such franchises as Ruby Tuesdays, BD’s Mongolian Grill and Molly Maid. CFB acquired Martinizing in Spring 2021.

“CFB’s acquisition of Martinizing has been a game-changer in so many ways and the timing could not be better,” says Powers. “The pandemic has led many independent dry cleaners to sell or retire. With the resources that CFB can offer, prospects can buy a franchise with a set location and customer base already there. I’m feeling very fortunate for this opportunity at this point in time.”

Powers, a graduate of SUNY-Cortland, resides in the greater Detroit area with wife Deborah. The couple have two adult children, Brooklynn and Lauren.

In addition to Martinizing Dry Cleaning, CFB also acquired 1-800-Dry Clean, Pressed4Time and Dry Cleaning Station in Spring 2021. Combining those franchises with the franchise CFB already owned, Lapels Dry Cleaning, gave CFB more than 400 locations in seven countries including Canada, Ecuador, Hong Kong, Indonesia, Japan and Peru.

“The pandemic has been a very difficult time for dry cleaners. Many local independents have not survived. Yet recent industry reports indicate a strong trend in growth for the dry cleaning and laundry industry,” says Dubois. “We are very excited to have finalized the FDD for Martinizing Dry Cleaning and make that opportunity available to prospects literally across the globe.”

Martinizing VP of Franchising John Powers

(Photo by Clean Franchise Brands)

Have a question or comment? E-mail our editor Dave Davis at [email protected].