Nu-Yale Wins ABC Affiliate of the Year

Jason Hicks |

LOUISVILLE, Ky. — Nu-Yale Cleaners, a chain with locations throughout the Louisville area, recently won America’s Best Cleaners’ (ABC) Affiliate of The Year Award.
Nu-Yale, a long-time Indiana 5-Star award-winning cleaner, switched to the Solvair cleaning system last year to promote a “green” message, and has seen strong business growth despite the down economy, ABC says.
Believing that consumers would be willing to pay up to 10% more for a “green” product as long as the quality was the same, Nu-Yale Owner Gary Maloney implemented a tiered pricing structure that charges a premium to have clothes cleaned in Solvair.
“We are under the umbrella of being green, but are also giving the consumer a product and service [that] they want and are willing to pay for,” says Maloney.
Nu-Yale has been gradually upgrading customers to Solvair cleaning and currently runs approximately 50% of all incoming orders in the system.
“While a lot of drycleaners seem to be down, we were up 12%-14% in 2008, and this month we are already up 20%,” Maloney says.
With strong demand from customers, Nu-Yale is planning to install a second Solvair system soon.
“Customers are happy and we are growing. In today’s economy, that is huge,” Maloney says.
 

About the author

Jason Hicks

American Drycleaner

Jason Hicks was assistant editor for American Trade Magazines, which publishes American Coin-Op, American Drycleaner and American Laundry News, for more than nine years, and web editor for three years.

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