DALLAS — Trade shows in the drycleaning industry can help take your business to the next level. Here’s how:
Way back last summer I attended the Fabricare Show in Long Beach, Calif., which was a terrific event full of good conversations and learning opportunities.
As I walked the floor of that convention center, I couldn’t help but think back to my first Clean Show and what a whirlwind that was. For a business owner, the sheer number of machines and displays on the floor at Clean can be overwhelming. Business owners can come away feeling as though they’ve seen everything and nothing, all at the same time.
Since this is a Clean Show year, it’s never too early to be thinking ahead.
With that in mind, I thought it would be helpful to discuss the third key to getting the most out of our industry shows, and especially the Clean Show coming to New Orleans in June.
WANDER AND LEARN
Once you’ve successfully had your planned questions answered and attended the educational sessions it’s critical to wander the floor and learn.
And I don’t just mean meandering the floor and walking by booths. I mean stopping at booths that offer something new and learning about what they do.
Much like the educational sessions I went to, many of the booths I stopped at, that I learned the most from, had nothing to do with my core business, but offered new insight into what was possible.
One booth I stopped by at last summer’s show made equipment that recycled water for laundry facilities to reduce water waste. I had heard of this before but assumed that it would only be viable for industrial laundries that used much more water than our facility.
Much to my surprise due to the high cost of water in California, our cleaning facility could still generate significant savings from this technology, and we are installing it this year. This never would have been possible had I not taken the time to wander and learn.
Drycleaning and laundry conventions are a great opportunity to get out of the office, clear your head, and open you mind to a world of new ideas.
If you follow these steps, you’ll emerge from the Clean Show in New Orleans with knowledge and innovative ideas that can take your business to that next level!
To read Part 1, go HERE.