‘New Look’ DLI Logo Celebrates Drycleaning Entrepreneurs

Staff Writer |

Also commemorates foundation turning 110 years old, notes CEO Scalco

LAUREL, Md. — To commemorate the milestone of the Drycleaning & Laundry Institute (DLI) foundation turning 110 years old, the Institute commissioned BeCreative 360, an industry marketing and design firm, to create a new logo, DLI reports.

In 2007, the International Fabricare Institute changed its name to the Drycleaning & Laundry Institute. Ten years on, DLI leaders decided it was time for a new look.

“We are very proud to represent drycleaning entrepreneurs in the United States and around the world,” DLI CEO Mary Scalco says. “With 110 years behind us, we are working to build a bright future for our industry.”

The purpose of the redesign is to exemplify what DLI does in a glance, the Institute writes. The previous logo did not accomplish this well and the Institute required a more visual representation of its function and scope, it indicates.

The four boxes represent the work of the industry and DLI’s global nature. Changing from a black membership decal to white logo will make DLI affiliation more visible to customers, the organization adds.

“We updated our logo to make it more modern and dynamic,” says Scalco. “The boxes show the meaning of what we do.

“The DLI in the far left box says who we are and helps reinforce our short name, DLI. The cleaning machine shows what we do. The hanger shows what our members do, and the stylized globe illustrates the scope of the Institute’s reach.”

Along with this rebranding effort, members will receive new window-cling membership decals, DLI notes.

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