CHARLOTTE, N.C. — Tide Dry Cleaners recently celebrated its 20th store opening in the United States, with the newest location for the emerging franchise setting up shop in the area—the first location in the state.
Carolina Fresh LLC is the latest franchise group to pursue the opportunity to join forces with Procter & Gamble (P&G) and Tide Dry Cleaners.
“We’re proud to be affiliated with Tide Dry Cleaners and Procter & Gamble, one of the pre-eminent companies in the world. Tide is one of the most recognized brands anywhere,” says Henry Atkins, a franchisee of Tide Dry Cleaners in Charlotte.
The Tide Dry Cleaners system includes the convenience of drive-thru/valet concierge services and 24-hour drop-off and pick-up with Tide Dry Cleaners AnytimeSM drop-box, lockers or automated kiosks. Through its partnership with GreenEarth® and utilization of Tide® and Downy® fabric care products, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.
“With unique service offerings—including 24-hour access, Tide® and GreenEarth® Cleaning and best-in-class customer service—we are showing our customers that they deserve more from their drycleaning experience,” says Andy Gibson, Tide Dry Cleaners brand manager.
“We are thrilled to see the Tide Dry Cleaners network continue to expand nationally and are very happy to be partnered with Carolina Fresh LLC in North Carolina,” says Jeff Wampler, CEO, Agile Pursuits Franchising, a subsidiary of Procter & Gamble, who promises that 20 stores “is just the beginning.”
P&G says it is looking to continue the growth of Tide Dry Cleaners locations across the country, via both franchises and corporate-owned locations. Franchise opportunities are still available in certain areas, the company says.