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‘Millennial Expert’ Butler to Give SDA Keynote

He leads a host of speakers at the Cleaners Showcase 2020 event in April

LEANDER, Texas — Jeff Butler, who the Southwest Drycleaners Association (SDA) describes as the “millennial expert,” will be the keynote speaker of the Cleaners Showcase 2020 coming to Fort Worth, Texas, April 16-18.


“Jeff is a TEDx speaker on workplace dynamics issues,” says SDA, “and has addressed more than 100 organizations internationally such as Google, Amazon, LinkedIn, and Wells Fargo. In addition to having founded three profitable companies by the age of 27, he has published two books, including The Authentic Workplace; How Authenticity is Creating the Workplace of Tomorrow.”


The SDA notes that, “Jeff will be presenting as the keynote, Authentic Customer Service: Marketing the right products & services to multiple generations.”


“The show committee has scheduled more education sessions than ever before,” says Jess Culpepper, chairman of the Cleaners Showcase. “We will be offering more business- and management-focused speakers in addition to our live demonstrations.”


Additional industry leaders scheduled to speak, the SDA points out, include Kermit Engh on management; Brian Wallace on the coin laundry market; Frank Kollman on law issues; and James Peuster on diversifying service offerings.


Other seasoned experts will cover the following topics: wet cleaning, labor laws, marketing, environmental clean-ups and spotting demonstrations, SDA adds.


The Omni Fort Worth Hotel is the host hotel and is located across the street from the convention center, it notes. “Special hotel rates for convention attendees and exhibitors are only available through March 20th on the SDA website or by calling 817-535-6664.”


Conference registration and housing is open for the Cleaners Showcase 2020 and registration is free for SDA or Coin Laundry Association (CLA) members, the SDA relates. Non-members are welcome for $35 pre-registered or $50 at the door it adds, noting that 100 exhibit booths have already been sold.


SDA says it was formed to gather, analyze, and disseminate accurate and reliable information pertaining to the textile maintenance industry and further a positive relationship to the general welfare of the consumers.