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Messe Takes Over Middle East Fair

Will manage triple trade show that returns to Dubai in November

ATLANTA — Messe Frankfurt has acquired a majority holding in Middle East Cleaning Technology Week (MECTW), to be held next in Dubai, Nov. 13-15, 2018, further strengthening its position, it reports, in the Middle East, one of the fastest growing regions of the world.

The fair and exhibition company notes it will organize the event in cooperation with VIS Exhibition and conferences, Dubai. Held annually, the MECTW brings together three trade fairs at the same time and place: Gulf Laundrex for the laundry and drycleaning sector, Clean Middle East for the cleaning-contractor segment and Gulf Carwash for the car-care business.

Wolfgang Marzin, president and chief executive officer (CEO) of Messe Frankfurt, says, “By participating in the trio of fairs, we are enlarging our worldwide portfolio of textile-care fairs. Now, in addition to the world’s leading trade fair for the sector, Texcare International in Frankfurt, we also organize two leading regional trade fairs for the sector, Texcare Asia in Shanghai and Gulf Laundrex.”

He continues: “Moreover, with the Texcare Forum Russia and Texcare Forum India, we support the exchange of ideas and information in other important textile-care markets.”

Almost 150 companies, many of them international market leaders, present their products and services at the three trade fairs, Messe notes. Over 30 companies and the leading international brands were represented at Gulf Laundrex 2017.

This from the MECTW website: “In its 6th edition this year, Clean Middle East Expo (CMEX) has been instrumental in bringing together the entire cleaning and hygiene industry since its inception. Catering to a niche crowd, exhibitors will showcase the latest innovations in the market that will set the trend for the coming year.”

Elgar Straub, managing director, VDMA Textile Care, Fabric and Leather Technologies welcomes the acquisition: “The Middle East is an important, future-oriented market for our industry and our members, especially in view of the continuous growth in the hotel and tourism sector. We are delighted that Messe Frankfurt has decided to become involved in the organization of this important event.”

Discussing the benefits of the cooperation, Dr. Kayyum Ali Bohra of VIS says, “We anticipate a wide variety of synergistic effects from working with Messe Frankfurt, especially in terms of internationality and sector-specific expertise.”

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