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‘Made In Green’ for Kids Clothing

New label from OEKO-TEX® gives parents good feeling

ZURICH, Switzerland — These days, parents are not just concerned about quality and price when buying children’s clothing, reports OEKO-TEX®, which according to its website is a worldwide, independent, testing and certification system for raw, semi-finished, and finished textile products.

It notes further that: “They also want to have the good feeling that their purchase decision was right with regards to sustainability.”

The “Made In Green” label by OEKO-TEX, it writes, “creates clarity with this: Labeled articles are harmless to health and sustainably produced,” according to its guidelines.

All of this is communicated transparently to parents on a small label.

“Can parents be certain that the new romper suit for the little darling is tested for harmful substances?” The testing body asks. “Has the article been manufactured under fair working conditions and in an environmentally friendly manner?”

With these questions, parents increasingly want to be certain that textiles fulfill their growing demands, the firm indicates.

With the Made In Green label, retail companies, retailers and manufacturers have the opportunity to communicate on the product directly to responsibility-conscious parents that they are committed to high product safety as well as ecological and social production conditions, it notes.

This label, the company says, is issued for textile products of all types that have been tested for harmful substances according to Standard 100 by OEKO-TEX and also originate from sustainable production facilities that operate according to the requirements of its “Sustainable Textile Production” (STeP) certification.

To simplify the selection of Made In Green labeled-products for retailers and companies, the company says it offers through its website its Buying Guide free of charge.

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(Image provided by OEKO-TEX® with the permission of Rebecca Nelson/Getty Images)

Have a question or comment? E-mail our editor Dave Davis at [email protected].