WAKEFIELD, Mass. — Lapels Dry Cleaning opened a new franchise location here in early January, the company reports. Ribbon-cutting took place at an afternoon reception with representatives and members of the Wakefield-Lynnfield Chamber of Commerce on hand to welcome the owners and staff.
“The support from new customers and the business community has been wonderful,” says Kevin Dao, who owns Lapels Dry Cleaning of Wakefield with Lien Tang and Thanh Tran. “Lapels Dry Cleaning has been very well-received at our existing location in Boston (Boston Trilogy). Today’s turnout and response makes us feel even better about our decision to open a store here.”
Guests toured the store and drycleaning plant, received a “Welcome” package that featured a VIP dry cleaning bag, and took part in a raffle for gift cards.
The company uses eco-friendly dry cleaning through a partnership agreement with GreenEarth® for its newer locations like Lapels Dry Cleaning of Wakefield.
The Lapels franchise, headquartered in Hanover, Mass., notes that it offers customers such extras as: loyalty programs; Automatic Rewards earning them credit toward free dry cleaning for every dollar spent; a VIP program that eliminates the need to wait in line; the use of a 24-hour drop-off service; and free home delivery.
In other company news, Lapels announced that it has expanded into Canada, marking its second major international development. The franchisor also recently signed a master franchise agreement with the Bani Hashim Trading Company to open 11 Lapels stores in Qatar over the next three years.
“I’m not sure how many times Qatar and Canada come up in the same conversation, but it’s a great example of the rapid growth in development we have seen in all parts of the world,” says Kevin Dubois, CEO of Lapels Dry Cleaning. “There’s a common need across the world for high-quality dry cleaning done in the most environmentally sensitive way. We can’t wait to bring that to the people of Canada.”
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